Tech Conversations - Beyond the Arc: Not All Data is Created Equal

Watch this record of Shawn Massey, Arcserve Vice President of Sales, Americas, and Aftab Alam, Executive Vice President, Product Management, of our first in a series of LinkedIn Live conversations.

Shawn and Aftab discuss why all data isn’t created equal—as viewed through the lens of generative AI—and the importance of understanding the role of data management as part of your overall data protection strategy.

As generative AI becomes increasingly sophisticated, its ability to learn, adapt, and execute complex tasks will enable it to work around traditional data protection solutions. That will only make data loss prevention harder for IT professionals. This reality makes it clear that a multilayered defense strategy is your best bet to protect your data from cyberattacks, ransomware, and other threats

Because AI can analyze massive amounts of data to identify vulnerabilities, adapt to security measures, and even mimic normal network behavior, it’s hard to defend against.

For example, a hacker using AI could analyze your network’s response to various intrusion attempts, learn from this analysis, and then produce an attack method more likely to succeed. That level of sophistication demands a more robust and adaptive defense mechanism.

Shawn and Aftab address how you can prepare and plan for recovery and share steps for developing a business continuity plan. They also dive into how to establish your recovery time and recovery point objectives (RTOs/RPOs), and the importance of a 3-2-1-1 data protection strategy.