Announcing the Arcserve Lightning Partner Program

Since joining Arcserve in July 2024, I have had the privilege of meeting many partners worldwide. Conversations with business owners and leaders among our resellers, distributors, and service provider partners have underscored an essential truth: Arcserve operates as a genuinely channel-first vendor. 

We are committed to helping small- and mid-sized organizations strengthen their cyber resilience and bounce back from ransomware, cyberattacks, and disasters. But it would have been practically impossible to deliver on this promise without the broad partner ecosystem that we’ve built and fostered over our 40+ years in this market.

Cyber resilience is a team sport where even an MVP couldn’t make it without the team. That’s why our partners are integral to every facet of the Arcserve business. And in this partnership, we want to win together. We have been listening intently to your feedback—and we rebuilt our Partner Program to meet your evolving expectations and strengthen the business case for helping our mutual customers.

Arcserve embarked on a mission to revamp our partner program with a specific set of goals:

• Compelling Incentives and Rewards: We offer competitive and appealing rewards and incentives to partners invested in incorporating Arcserve products into their solutions.
• Clear Communication: We effectively communicate our goals and expectations to our distributors, enabling them to support partners more effectively in their respective geographic markets.
• Enhanced Partner Experience: We improve transparency, consistency, and accountability while maintaining frequent communication.

This redesign was driven by an extensive cross-functional process involving over 50 interviews with distributors, resellers, service providers—and our team members!—to collect detailed feedback. The result? 

The Arcserve Lightning Partner Program—an opportunity for partner growth and complete data protection for our mutual customers. 

Introducing the Arcserve Lightning Partner Program

"Thunder is good, thunder is impressive, but it is lightning that does the work." – Mark Twain.

Like a lightning bolt that forks in many directions to serve multiple arcs, the Arcserve Lightning Partner Program is designed to cater to various partner types within our diverse channel ecosystem worldwide.

While I appreciate the wordplay with lightning, arcs, and Arcserve, this program update is not just a “facelift.” Our global team did a lot of work to ensure that the updated program's key features truly help our partners.

Arcserve Lightning Partner Program Benefits

• A Unified Global Partner Program: Regardless of geography or partner type, we now offer a single, simplified global program reflecting our ongoing commitment and investment in our partners. This program provides all the tools needed to succeed, accompanied by lucrative incentives that grow as you progress through the program tiers.
• Structured Engagement: The program encompasses a transparent partner experience and a consistent, predictable engagement framework, including Channel Rules of Engagement (CROE).
• Profitability and Growth: The program focuses on a more profitable outlook, emphasizing stronger deal registration guidelines, incumbency protection, and lifetime value from recurring revenues.
• Enhanced Partner Portal: We offer more relevant portal content that aids your team with conversation frameworks, sales plays, and certification pathways.

This program is designed to be simple, flexible, and inclusive—ensuring that the more you invest in your partnership with Arcserve, the greater your potential return. Our commitment is to help you grow and, in turn, earn the privilege of being your business continuity technology partner of choice.

A Commitment to Cyber Resilience Success

To reiterate, Arcserve’s fundamental belief is that we will win together. This means Arcserve will assist you, our partners, in creating new revenue streams, expanding your business, and earning greater profits. The program supports various partner types and business models, offering you the flexibility to partner with Arcserve in a way that best fits your strategy, including Managed Service Providers, Solution Providers, Alliances, Large Account Resellers, and Systems Integrators.

This program affirms our ongoing commitment and investment in our partners. We provide the tools necessary for partner success and offer incentives that increase as you grow and progress through the program tiers.

I appreciate the global contributions that have shaped this program and encourage continuous feedback to ensure it evolves with your needs. Arcserve is here to support our partners every step of the way.

Be sure to visit the Program page to learn more or sign up now.