VARs: How to Maximize Revenues With SaaS Backup

Gartner predicts that worldwide spending on software as a service (SaaS) will grow to over $195 billion in 2023. Zippia’s SaaS Industry Trends and Projections projects that 99 percent of companies will use at least one SaaS application by the end of 2023. And a BetterCloud survey found that companies with more than 1,000 employees use an average of more than 150 SaaS apps.

The stats make the point: SaaS spells a huge opportunity for VARs.

The massive amount of data SaaS apps generate is a precious asset for every organization. That SaaS data must be protected, and under the shared responsibility model, the organization is responsible for its data, endpoints, account, and access management. That isn’t lost on IT pros, 81 percent of whom say they recognize that they are responsible for protecting sensitive data within SaaS apps that is stored in the cloud.

SaaS Backup Opens Doors

Those statistics make SaaS data protection solutions an excellent opportunity to engage with potential customers. It isn’t tricky to make a case for a SaaS backup solution when these prospects understand the costs of SaaS downtime or lost data.

By bundling services, VARs can upsell and cross-sell to existing customers. And offering a comprehensive disaster recovery solution that includes SaaS backup establishes you as a trusted partner that will ensure client data can always be recovered. That translates into increasing, predictable revenue streams.

In today’s fast-evolving marketplace, VARs need to work harder than ever to stand out and win new customers, let alone keep existing customers happy. Offering SaaS backup is one more way you differentiate your company from the competition.

Partner Programs Drive Sales

Working with vendor partners, VARs can build more effective sales initiatives and take advantage of a myriad of support opportunities. A solid partner also gives you the flexibility to choose what products you sell because you know your customers best.

The Arcserve Partner Success Program is one example. Our modular approach means you can sell just one product or mix and match across our entire suite of industry-leading products. That puts the power to offer the products that best fit your customers in your hands.

The Right Partner Makes the Difference

Arcserve collaborates with you throughout the customer sales cycle and beyond. We help advance your team’s business continuity expertise and industry best practices—of which SaaS backup is a critical component—with online training modules.

Arcserve also offers marketing support that spans customer acquisition through long-term retention by helping you deliver premium services combined with stellar support.

No matter what Arcserve product you’re selling, you can register deals through our Partner Portal in minutes and instantly find the rewards associated with the sale. We also offer licensing and billing options that fit your company’s—and your customers’—unique business needs. You’ll find that the Arcserve Partner Success Program is built with your business in mind, with reasonable thresholds, strong incentives, and compelling benefits.

Tap Into a Growing Market

The statistics we’ve shared illustrate the significant opportunity SaaS backup presents for VARs. But it takes the right partner and provider to help you capture that opportunity. Arcserve is a recognized industry leader and innovator. And we’ve got the awards to prove it, including our recent recognition as a 2023 CRN Cloud 100 company, which “honors forward-thinking cloud suppliers that demonstrate unwavering dedication to working with channel partners.”  

Learn more about the Arcserve Partner Success Program here.