VARs: How Offering Complete Data Resiliency Solutions Helps Your Company Stand Out in a Crowded Market

McKinsey defines resilience as the ability to deal with adversity, withstand shock, and adapt quickly. The same is true for data resiliency. But with today’s businesses depending on data to keep operations moving, data resiliency must be a primary focus and not an afterthought. That explains why Mordor Intelligence projects that the data resiliency market will grow at a healthy 16.5 percent CAGR between 2023 and 2028.

That kind of growth presents a substantial opportunity for value-added resellers (VARs). But capturing new customers and growing revenues with existing customers demands that you distinguish your company from other VARs. And one of the best ways to do so is by focusing on data resiliency. That’s especially true today because your customers face unprecedented threats.

IT Governance says that over 612 million data records were breached worldwide in 2023. And Sophos The State of Ransomware found that 66 percent of organizations were hit by ransomware last year. 

Increasing Cloud Investments Add Risks

A recent Arcserve-commissioned independent global study found that 82 percent of IT decision-makers (ITDMs) expect to increase hybrid cloud investments, while 70 percent expect to increase multi-cloud investments. 

That doesn’t mean these organizations are eliminating their on-premises data centers. But Gartner says that data center teams will adopt cloud principles on-premises, with 35 percent of data center infrastructures managed from a cloud-based control plane by 2027.

These complex and varied infrastructures are putting new demands on VARs, too. That’s why you need to embrace the concept of complete data resiliency. 

What Is Complete Data Resiliency?

Complete data resiliency protects your customers’ business systems and data from cyberattacks or loss across their entire environment. By offering Arcserve Unified Data Protection (UDP), that’s precisely what you’ll deliver. 

Arcserve UDP unifies protection and prevents cyberattacks across on- and off-premises workloads. The solution simplifies processes across all storage platforms, whether local, virtual, or cloud. With all-in-one data and ransomware protections, you can help your customers neutralize ransomware attacks, restore data, and perform effective disaster recovery (DR).

Data Resiliency Starts With Cybersecurity

Arcserve UDP software is safeguarded by Sophos Intercept X Advanced cybersecurity. That gives your customers a first line of defense against cyberattacks. With Intercept X Advanced, your customers’ backups are protected by a deep-learning neural network that detects both known and unknown malware without relying on signatures.

Your customers can also quickly respond to and remove threats with included CryptoGuard and WipeGuard software, which use behavioral analysis to stop never-before-seen ransomware and boot-record attacks.

Orchestrated Recovery Minimizes Downtime

When you offer your customers Arcserve UDP, they can reduce their downtime from days to minutes. They can also validate recovery time and recovery point objectives (RTOs/RPOs) and service-level agreements (SLAs).

Arcserve UDP delivers orchestrated recovery, ensuring customers’ critical servers, applications, and data are automatically returned online in priority order. Your customers can recover faster, too, with instant virtual machine (VM) and bare metal recovery (BMR), local and remote virtual standby, and application-consistent backup and granular restore. 

Immutability Ensures Recovery

Arcserve UDP ensures that your customers’ backups can’t be altered or deleted by saving them in an immutable format. Whether stored onsite or offsite using an Arcserve network-attached storage appliance or in the cloud using Amazon Web Services (AWS) S3 Object Lock, you can assure your customers that their backups will be available when needed. 

Data Protection Across Platforms

Your customers likely depend on SaaS applications to keep their operations running smoothly. Arcserve UDP protects SaaS data, including Microsoft 365 workloads. But it doesn’t stop there. Arcserve UDP protects Microsoft, Linux, Amazon EC2, Oracle Database, VMware vSphere, and Nutanix platforms.  

Cloud-Based Management Consoles Simplify Management

Gartner says 35 percent of data center infrastructure will be managed from a cloud-based control plane by 2027. But there’s no need to wait. With Arcserve UDP, you’re offering a cloud-based management console that unifies protection. The console can be set up for multi-tenant deployments, and a private management console is also available.

Join Forces With a Committed Channel Partner

Arcserve is a 100 percent channel-focused company. We recognize that our success depends on yours. That’s why our Partner Success Program includes licensing and billing options that work for you and your customers. You can register deals in minutes through our dedicated partner portal and even get credit for sales opportunities.

Your team can also grow their data resiliency expertise by attending online classes at Arcserve Academy, where they can learn to sell, configure, and support Arcserve products while becoming a disaster recovery expert. 

You can learn more about the Arcserve Partner Success Program here.